Larry Goodman, LMFT

Licensed Marriage Family Therapist #38345


     Individual Counseling        

     Couples Counseling            

     Children and Teens





About Me

With over 30 years experience in banking, consulting, financial services, manufacturing, marketing, project management, product development and technology, and 20 years as a licensed psychotherapist, I offer a unique insight into dealing with business challenges and "difficult" employees and managers.  Many of my clients are business and medical professionals. 

My background in technology, aerospace, banking, financial services, operations and management includes:

  • Technology (IT) and product/project development for a large California bank, an aerospace company and the largest credit card marketing associaion in the world
  • Multi-year and multi-million dollar budget project responsibility
  • Operations and Manufacturing consulting for multiple divisions of an international conglomerate producing business and military aircraft, space aircraft, consumer radio and television products, software development and building tools 
  • Executive Director of a mental health organization
  • Management positions in multiple and diverse corporate organizations in Southern and Northern California
  • Increased productivity of IT professionals and improved processing of major systems in aerospace and banking environments
  • Created a unique method to identify and terminate hundreds of millions of dollars of fraud for the largest worldwide credit card association
  • Developed a reporting capability to identify how billions of dollars of credit card purchases originate and flow from merchants worldwide by SIC code, city, state, country and product type
  • Managed the development, technical support and marketing of a PC application for T&E expense and purchasing in multiple languages directing support teams in Tokyo, London, Toronto, Miami (for Central and South America) and the United States
  • Managed multiple levels of employees in large corporate environments
  • Dealt with internal corporate and "outside" attorneys in numerous contracts and served as a subject matter expert in a $100M lawsuit (which we won)
  • Built data centers in Northern and Southern California for a large national banking institution and a processing center near Philadelphia for a new credit card business entity
  • Served on the board of a $500M credit union for ten years and several boards of mental health professionals for the last 12 years
  • Licensed as a Marriage Family Therapist helping clients ranging from 4 to 95 since 2001
  • BA in Economics and an MBA in Marketing from UCLA; MA in Counseling, HotDoodle™ Custom Web Design and Quality Affordable Website Designers for Small Businesses and Professionals
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